Adobe today announced that it's combining its mobile and platform operations as it "moves toward an integrated technology platform and runtime environment for personal computers, mobile handsets and consumer devices," according to a company statement.

"Anything Adobe can do to expand its presence in the mobile industry fast is smart," writes Silicon Alley Insider's Dan Frommer. "The company's Flash animation and video software has been a huge success on the Web - present on nearly all Internet-connected computers and a big part of the Web video boom. But Adobe has had less success in the mobile business - mostly in Japan. And Microsoft is increasingly pushing its Silverlight software as a competitor to Flash both on computers and mobile phones."

"As the proliferation of digital content continues to accelerate, customers worldwide are looking to Adobe for a platform that enables the creation of rich, engaging experiences across a variety of media and devices," says company CEO Shantanu Narayen. "Key to delivering a well-integrated technology platform is engineering our desktop and device technologies more closely together."

More here from RTTNews ... more here from Reuters ... more here from the AP ... more here from the Silicon Valley Business Journal ... more here from ZDNet ... and the press release is here.