TV.com's Colin Mahan reports that Ashley Hartman of Americal Idol and The O.C. has just been announced as CBS' first "wireless hostess."

"In her new capacity, Hartman will serve as an onscreen guide to users of CBS's wireless products," Mahan writes. "As such, Hartman will appear on mobile phones, in videos and alerts, as well as on CBS Web sites, where consumers purchase CBS mobile content such as CBS News alerts, Entertainment Tonight clips, and previews of upcoming fall shows. The network hopes users will associate its wireless content with the youthful brand that an actress like Hartman represents."

"Having a personality that consumers associate with CBS Mobile is going to make it easier for users to identify and navigate CBS's wireless offerings," says Cyriac Roeding, vice president of wireless at CBS Digital Media. "CBS is the first major media company to exclusively sign a 'face for wireless'... who is dynamic, entertaining and a great hostess for our mobile content on carrier video portals and the web."

Sounds like Hartman's agent is earning his ten percent and then some: is a 'wireless hostess' really necessary? As CNET's Harry Fuller puts it (with, presumably, tongue firmly in cheek), "I'm grateful that they picked this blonde at CBS. If it had been just more of Katie Couric, I might have never recharged my mobile phone."