CNET News' Marguerite Reardon reports that verizon wireless today announced that ESPN's mobile sports offering is now available on Verizon's V Cast service as ESPN MVP.

"The ESPN MVP application was created from an application that ESPN used when it was a mobile virtual-network operator delivering a service called Mobile ESPN," Reardon writes. "The service, launched in February 2006 during the Super Bowl, was only offered for about eight months before ESPN pulled the plug. Mobile ESPN never published subscriber numbers, but some observers speculate that the venture never gained more than 30,000 subscribers, well below original estimates of 240,000 subscribers."

"We're very focused on building a brand and providing content across all platforms," says Oke Okaro, senior director of mobile and interactive TV at ESPN. "Mobile and sports go hand in hand. We are extremely thrilled to be bringing an enhanced version of our application to Verizon's V Cast subscribers."

More here from Reuters ... more here from SlashPhone ... more here from BusinessWeek ... more here from Red Herring ... and the press release is here.