Google Proposes Money-Saving Spectrum Auction System
Filed in archive Mobile by jeff goldman on May 23, 2007

The IHT's John Markoff reports that Google has filed a proposal with the FCC asking the agency to auction spectrum the same way Google sells ads.
"In their proposal, Google executives argue that permitting companies to resell the airwaves in a real-time auction would make it possible to greatly improve spectrum use and simultaneously create a robust market for innovative digital services," Markoff writes. "For instance, a company could resell its spectrum on an as-needed basis to other providers."
"The proposal is for the wholesale auction of spectrum," Markoff adds. "However, in the future such a system might require that advanced computing technology be built into wireless handsets and computers to automate the auction bidding process and permit it to take place without users' noticing. The Google proposal states that such a system would reduce retail prices for wireless spectrum and extend Internet access into rural areas."
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