Whole Network Most Recent TOP10 Ultrawideband Wi-Fi WiMax/WiBro

 

How Phat is Your Phone?

Filed in archive Mobile by jeff goldman on May 07, 2007

How Phat is Your Phone?

FierceWireless today reports on a new study from research firm iGR, which finds that 50 to 70 percent of 12- to 14-year-olds have their own cell phones, the vast majority of those aged 15 to 17 years have them -- and "a significant percentage" of 5- to 9-year-olds have their own phones.

"The biggest finding in this study, compared to iGR's 2005 groundbreaking study, is that given the above usage and penetration data, the new battleground for handset OEMs and mobile operators in the teen/tweenlinks segment is now among children aged 10 and under," the press release states.

And while staying in touch is one reason why kids want cell phones, the "cool" factor and peer pressure are key. "Older children tended to shy away from handset designs they perceived as 'baby-ish' or geared more toward younger children," according to the firm.

"This study shows that although there are still significant opportunities with the tween and teen segments, the target age groups are getting younger and younger," says Iain Gillott, founder and president of iGR.

More here from RCR Wireless News.



Advertisement


Permalink: How Phat is Your Phone?
Tags: iGR  phone  teen  child  kid  cell  mobile  cellular  phones  cool  peer  pressure  teenagers  children  carrier  o 

Trackback: http://www.creative-weblogging.com/cgi-bin/mt-tb.pl/67926



Advertisement


Advertisement


CW ToolbarInstall
RSSrss   | See all blog subscribe options
Googlegoogle   |   What is RSS?
Yahoo!yahoo
AddthisAddThis Feed Button
BloglinesBloglines
Newsletter

Use our search feature to look for other interesting posts

Just this blog Whole network
Advertisement -
Book yours here..


 
Advertisement
Book yours here.



  • Testimonials

  • 'I would highly recommend you to this well written and informative site.'
Subscribe to this blog on your phone


  • Other blogs in the same channel in the Creative Weblogging Network

Advertisement -
Book yours here..






Advertisement - Book yours here..
 
Tagcloud: 4G 700 MHz Bluetooth Emerging Tech Fixed-Mobile Convergence Mobile RFID Sponsored Posts Ultrawideband Wi-Fi WiMax/WiBro WirelessHD