Just in case you had any doubts that the Samsung Instinct was targeting the iPhone directly, marketing company M80 recently released a video comparing the Instinct's GPS functionality with that of the iPhone:



And that's just one of a series the company has launched on Sprint's Web site, where they've posted the helpful tag line "Watch the Instinct defeat the iPhone" - just in case you didn't already get the idea...

There's one problem with the whole campaign, though, as Gizmodo's Mark Wilson notes. "The problem isn't that the Instinct is necessarily a bad phone, or that Sprint is a worse service than AT&T," he writes. "It's that Sprint's series of commercials will cost the company $100 million to promote a message that will most probably be a moot point in one month if/when Apple announces their 3G iPhone..."

More here from BrandWeek ... more here from Ars Technica ... more here from IntoMobile ... and more here from Mobile Magazine.