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Mobile
by jeff goldman on May 9, 2008
Just in case you had any doubts that the Samsung Instinct was targeting the iPhone directly, marketing company M80 recently released a video comparing the instinct's GPS functionality with that of the iPhone:
And that's just one of a series the company has launched on Sprint's Web site, where they've posted the helpful tag line "Watch the Instinct defeat the iPhone" - just in case you didn't already get the idea...
There's one problem with the whole campaign, though, as Gizmodo's Mark Wilson notes. "The problem isn't that the Instinct is necessarily a bad phone, or that Sprint is a worse service than AT&T," he writes. "It's that Sprint's series of commercials will cost the company $100 million to promote a message that will most probably be a moot point in one month if/when Apple announces their 3G iPhone..."
More here from BrandWeek ... more here from Ars Technica ... more here from IntoMobile ... and more here from Mobile Magazine.
And that's just one of a series the company has launched on Sprint's Web site, where they've posted the helpful tag line "Watch the Instinct defeat the iPhone" - just in case you didn't already get the idea...
There's one problem with the whole campaign, though, as Gizmodo's Mark Wilson notes. "The problem isn't that the Instinct is necessarily a bad phone, or that Sprint is a worse service than AT&T," he writes. "It's that Sprint's series of commercials will cost the company $100 million to promote a message that will most probably be a moot point in one month if/when Apple announces their 3G iPhone..."
More here from BrandWeek ... more here from Ars Technica ... more here from IntoMobile ... and more here from Mobile Magazine.
Permalink: Instinct vs. iPhone, Part II
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