Merger To Focus on SMS Tech for Smartphones
SMS (Short Message Service) is rapidly becoming the primary method of communicating via mobile device with more than 740 billion text messages sent within the U.S. in the first half of 2009 alone! Forecasts call for continued growth of the mobile messaging market, driven in part by the expansion of application-to-person services as more and more business incorporate SMS and MMS into their customer service.
To that end two giants have recently merged: LivePerson, Inc. and Air2Web have announced a partnership to provide a fully integrated mobile chat solution powered by SMS. AirCARE Mobile Assist, enables chat agents to engage with consumers from virtually any mobile phone, from anywhere in the world, and is available now in LivePerson's application marketplace.
Mobile Assist allows companies to quickly and easily add chat capabilities to their existing mobile-compatible web sites. With MobileAssist for Mobile Apps, chat capabilities can easily be added to smart phone applications running on popular platforms such as iPhone, Android, and Blackberry. Air2Web also offers a full suite of mobile web and mobile app authoring and production tools to assist companies that do not yet have a mobile presence.