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Microsoft Teams with JiWire to Dominate Muni Wi-Fi Advertising

Filed in archive Wi-Fi by jeff goldman on July 18, 2007

Microsoft Teams with JiWire to Dominate Muni Wi-Fi Advertising

ComputerWorld's Matt Hamblen reports today that Microsoft has announced an agreement with JiWire to work together in placing ads on municipal Wi-Fi networks, starting in Portland, Oregonlinks and Oakland County, Michigan.

"The two companies would not disclose terms of the alliance but said they will place ads in a variety of styles, including so-called ultramercials, which are interactive ads that Wi-Fi users agree to watch in return for free network access," Hamblen writes.

As Chris at LiveSide notes, "With Google not yet having a clear lead in this area, this could potentially be a very lucrative business for Microsoft..."

More here from TechSpot ... more here from Wi-Fi Networking News ... and more here from CNET News.



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Permalink: Microsoft Teams with JiWire to Dominate Muni Wi-Fi Advertising
Tags: JiWire  Microsoft  municipal  citywide  muni  WiFi  WiFi  Wi+Fi  wireless  hotspot  advertising  ads  advertisem 

Trackback: http://www.creative-weblogging.com/cgi-bin/mt-tb.pl/81778



Related Entries:

Muni Wi-Fi No Threat to Operators - 13 June 2006

The Muni Wi-Fi Fear Factor - 21 February 2007

Chicago Kills Muni Wi-Fi - 28 August 2007

The End of Muni Wi-Fi? - 30 August 2007

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