
© gailjadehamilton
A recent study of 1,424 U.S. adults by Opinion Research Corporation finds that while most people are still unwilling to try mobile banking, younger people (ages 18-34) are using their cell phones for banking at twice the rate of the general population.
"Meeting the needs of these tech-savvy customers is going to be key for banks to stay competitive - the income of 'Generation Y' is expected to surge over the next 10 years and exceed that of Baby Boomers," writes the AP's Madlen Read. "So far, although most major banks offer mobile banking services, 89 percent of consumers do not use their cell phones to conduct mobile banking transactions."
Others are more optimistic about the market in general. "Mobile banking may be lying in wait to take off, according to another report released earlier this month by Juniper Research, which predicts explosive growth in mobile banking applications in a delayed reaction as interest builds up," writes InformationWeek's W. David Gardner. "Juniper said ten times as many consumers will likely be using mobile banking in 2011 compared to 2007."
More here from the Austin American-Statesman ... and more here from AHN.
Mr Wong
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