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Nielsen Mobile: More Texting Than Talking
Filed in archive Mobile by jeff goldman on September 29, 2008

According to a new Nielsen Mobile report, U.S. mobile phone users now send and receive more SMS text messages than phone calls - the average is 357 text messages and 204 phone calls per month.


"Nicholas Covey, director of insights for Nielsen Mobile, attributed the spike in messaging to the spread of QWERTY-style keypads, whose users send 54 percent more text messages than those with ordinary keypads," writes the NYT's Alex Mindlin. "He also said that phone companies had encouraged users to text by offering large or unlimited text-messaging bundles."


Wired's Meghan Keane notes that this is good news for mobile advertisers. "A major inhibitor to mobile advertising campaigns in the American market has been cellphone users' slow adoption of texting and non-voice related activities," she writes. "With texting now getting close outpacing voice calls two to one, it can't be long until phone users adapt to more SMS based advertising and marketing techniques as well."


More here from TECH.BLORGE.com ... more here from MarketingVOX ... and the press release is here.





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Tags: Nielsen  Mobile  SMS  text  texting  talking  voice  phone  data  calls  usage  mobile  carrier  operator  network 
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