The Hollywood Reporter's Debra Kaufman interviews Thomas Lesinski, president of Paramount Pictures Digital Entertainment, regarding mobile content and WiMax.

"There are 150 million handsets in the U.S. alone, and we can't ignore that," Lesinski says. "While the market is relatively small today, shorter, edited pieces of filmed entertainment content could represent a big part of a studio's strategy going forward. Wireless is a major opportunity for content delivery."

The most interesting thing to look at in the wireless market, Lesinski says, is WiMax. "When you look at what broadband has done for video consumption on PCs, over the next three years, WiMax will have that same potential for video distribution on handsets that's happening on PCs today," he says.

And as WiMax penetration grows over the next five to ten years, Lesinski says, "I think you'll see a plethora of devices with crisp, high-quality screens, and mobile TV networks will be commonplace."

For studios like Paramount, Lesinski says this present a paradigm shift in the evolution of content consumption -- and content creation. "There is a huge interest in user-generated content now, but it's because professional content isn't available in any significant way for those platforms," he says. "There are professionals who do this for a living, and history would suggest there will always be a significant role for them. Technology propels ahead of content, and as content creation catches up to the technology, we'll be able to take advantage of the opportunities created by it."