Photo courtesy of iStockphoto, Stephanie Horrocks

SinglePoint this week launched SingleBrand, a mobile ad insertion platform designed to serve mobile ads alongside interactive TV campaigns.

"When viewers respond to calls to action - for example, voting for their favorite performer via their mobile phones - they're served a confirmation reply that also includes an ad message," explains AdWeek's Shahnaz Mahmud. "Thus, SinglePoint's media and entertainment partners can generate revenue by providing advertisers access to viewers. Advertisers can use click-to-call, click-to-link and click-to-SMS on the platform."

"There has been high demand from our media and entertainment partners and the advertising community for ad-supported mobile SMS and MMS campaigns," says company CEO Rich Begert. "The introduction of SingleBrand is our response to this growing demand."

More here from the Washington Post ... more here from Northwest Innovation ... and the press release is here.