MSNBC's Gary Krakow reports from CTIA today that the new toys on display at the Los Angeles trade show make it clear that smartphones aren't just for business users any more.

"Cell phone makers are packing new features into cell phones, many of which have been the exclusive domain of PCs," Krakow writes. "These features include e-mail, word processing, spreadsheets, television, music players, television shows and even full-length movies."

Consumer demand for that kind functionality, Krakow says, is high.

"The latest batch of smartphones to hit the market is aimed squarely at consumers," says Michael Gartenberg of JupiterResearch. "As much as smartphones were first adopted by businessmen who needed to be connected to their office all the time, now it's the consumer who is demanding that level of connectivity."

The newer consumer smartphones include the BlackBerry Pearl, the Treo 700wx, the Nokia E62 and the Sidekick 3.

Pricing is a key factor in the shift from enterprise users to consumers. "Some full function smartphones are now selling for $199, $149 and even $99," Gartenberg says. "And that gets people's attention."