Sprint Uses NASCAR FanView to Promote XOHM
The Detroit News' Eric Morath today looks at Sprint Nextel's deployment of its FanView devices at the Michigan International Speedway (for a $50 rental fee) as a demo of its WiMax offering.
It's nothing new – it's been around since last year – but it's an interesting marketing tool for (I still have troubling typing this) XOHM…
"FanView – a device that displays live racing video, scans car-to-pit radios and shows a plethora of real-time race data – uses similar technology as WiMax, which Sprint hopes will give it a competitive advantage in the bumper-to-bumper wireless industry," Morath writes.
"FanView shows that the video experience on the 2.5 GHz spectrum is superb," says Sprint's Atish Gude. "In the future with WiMax you may be able to get the FanView experience through something like a portable DVD player, and perhaps from outside the track."
Photo above is from the Detroit News.
Paul Barnes said:
Oct 07, 07 at 1:52 pmGreat piece of race day equipment. A most have