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Wireless Companies Get High Marks for Online Customer Interaction

Filed in archive Mobile by jeff goldman on July 14, 2006

Wireless Companies Get High Marks for Online Customer Interaction

This comes as no surprise to me, as I recently ported my cell phone service over to Verizon and managed the entire transaction online: RCR Wireless News' Kelly Hill says the Consumer Respect Group has found that the telecom industry does a "better-than-average job" of interacting with customers online.


"The study looked at indicators such as site usability, companies' willingness to engage in one-on-one communication to answer customer questions, and whether sites can be trusted with personallinks data," Hill writes. "Wireless companies in particular scored high in the area of communicating with customers."


Best of the companies in the survey? Verizon Wireless. "Telecommunications companies have paid attention to site usability," says Consumer Respect Group President Terry Golesworthy.


Still, there is one key area of concern: the security of personal information. "Overall, 22 percent of companies still market personal information outside their companies without explicit permission of the customer," the report states. "This rises to 33 percent for wireless companies."








Permalink: Wireless Companies Get High Marks for Online Customer Interaction
Tags: wireless  online  companies  customer  interaction  Internet  usability  site  Web  Verizon  Consumer  Respect 

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